Documentary
MediaLab Exclusive: Recording Artist Ricardo Castro Finds Inspiration for the Type Cast Soundtrack
28 Nov 2010, 12:53 PM by Elizabeth Rodd, Urban Arts MediaLab
Story by Jemima Osea-Asante
Photographed by Marlin Almonte and Ihor Hrynivetskiy

Ricardo Castro sits down for an exclusive interview.
One of the reasons I believe the MediaLab documentary Type Cast has been so successful in empowering people to take better care of themselves is because of the personal experiences the filmmakers have contributed to it. There is a sense of emotion in every segment of the film—from the b-roll to the call-to-action moments to the soundtrack.
In “God Bless,” a heartrending song by recording artist Ricardo Castro, the fourteen-year-old Queens resident raps about his direct experience with diabetes. In an exclusive interview, Ricardo shared with us that the lyrics were inspired by watching his great-grandmother and grandmother suffer from the disease. When asked how it made him feel to know that diabetes has taken a toll on his family, he responded with concern toward his own health: “It’s upsetting because it puts me and other members of my family in danger of developing diabetes.”
Many people with family members who suffer from diabetes share Ricardo's concerns, including me. Ricardo’s call to action is to play basketball and exercise. I find it really admirable that he shared a private memoir of his life through song to help spread the message of diabetes prevention and to empower those who have it to be proactive about their health.

Ricardo shares a picture of his great-grandmother.
Ricardo’s artistry comes from the obstacles he faces in life. There is no fiction in his music, and rapper Eminem is a strong influence. “Eminem uses his personal experiences and puts them down on paper instead of writing about things that don’t really matter,” says Ricardo, who appeared upbeat and humorous throughout our interview.

This friendly and poised young man added that he got connected with Urban Arts to lay down the track after participating in a music production workshop led by teaching artist Johnny Voltik: “I came in, made the beat and recorded the song here.”
We hope to see more of Ricardo around the Urban Arts offices, making music and expressing himself. He’s even considering joining the MediaLab team. Stay tuned to find out if he does...
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Discovering the Power of Video Editing with the Kurt Hahn Crew
02 Nov 2010, 9:36 AM by Elizabeth Rodd, Urban Arts MediaLab
Story by Omar Cyrille
Photographed by Craig Wallace
On Saturday afternoon, October 30th, I walked in to an unusually empty Urban Arts office to discover that our crew from high schools across New York City had been divided up into editing rotations by school. The afternoon block was devoted to the Kurt Hahn editors. Producer Joshua Davis and Teaching Artist Elizabeth Rodd were already going over the groundwork for editing our Type Cast interview with Senator Eric Adams. Captured over the summer, the interview focused on the impact of the diabetes epidemic in his Brooklyn district. Craig Wallace, another Kurt Hahn student, arrived shortly thereafter. Before the work started, we all enjoyed some food and discussed our strategy for the rough cut ahead.
Editing the Senator Eric Adams interview.We began to go through the clips and rotated roles so that we all got a feel for the editing equipment. As I was playing the "backseat driver" so to speak, contributing ideas while Josh manipulated the footage, I started to think: editors have amazing vision and creativity. Their skills are crucial to making the project a complete success. An editor can make someone sound really smart or really dumb. Of course everyone has a say, but at the end of the day, the editor is the main guy or girl. They have the project at their fingertips and can decide which way it goes.
The Kurt Hahn crew had done editing before but had never gone to this level. The growing pains were short, which allowed us to put together a solid rough cut. The new skills we acquired really pushed our versatility up another notch.

Editors Joshua Davis and Omar Cyrille.
The guidance of our teacher and the chemistry in the room were the x-factors. This was a great opportunity to polish our work. For me, just knowing that what I was doing was so important to this response piece was a great feeling, and it continues to drive me to learn more.

Photographer Craig Wallace on the other side of the camera.
Thanks for reading the MediaLab blog. Check out Craig’s pictures of the session, and keep checking back for more updates on the Type Cast Response Project.
On Thu, Nov 04, 2010 at 8:51 PM, Cmac wrote:
Omar, Josh, and Craig-- so cool that work you are doing! You are establishing a high bar for the Kurt Hahn students who will follow in your footsteps! I can't wait to see the final product! all the best, Mr. Maciejewski

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The MediaLab Team Walks to Promote Type Cast
02 Nov 2010, 9:33 AM by Elizabeth Rodd, Urban Arts MediaLab
Story by Stephanie Fleming
On Sunday, October 24th, members of the MediaLab Crew participated in the American Diabetes Association Walk to promote our documentary Type Cast. We started out at the South Street Seaport in Lower Manhattan, crossed over the Brooklyn Bridge and walked two more miles into Brooklyn and back. We joined people of all ages from all over the city who came out to raise awareness and to support friends or family members with the disease.
During the walk I worked with my colleagues Ihor ___, Robert Matos and Lorenzo Roberts to capture a response piece. We divided up the shooting, each one of us capturing interviews with participants impacted by the disease as well as establishing shots of the environment.
The interviews were the most important part, of course! We worked with Type Cast subject and spokesperson Joshua Diaz, who is a Type I diabetic. He was charming and knew how to get people to relax on camera.
For those who might be scared about having diabetes Joshua knows how to make you feel better. His message is that as long as you take care of yourself, you can live a long and healthy life.
I practiced my wide shots on this shoot. For my favorite shot I just stood on the bridge and watched the cars drive past, letting them move in and out of the frame. It made me wonder about the lives of the people riding by in the cars. Did they have diabetes? Did they know anyone with diabetes? Given the statistics, chances are they do. How often do these people go to the doctor for a check up?
Congratulations to everyone who took time out of their busy schedules to come out and support a very important cause. Check out our response piece from this important event . . . and you should definitely see our documentary Type Cast! Write to medialab@urbanarts.org to arrange a screening.

RE:FORM SCHOOL Lessons for the MediaLab Team
19 Oct 2010, 1:31 PM by Elizabeth Rodd, Urban Arts MediaLab
Story by Jemima Osea-Asante
Photographed by Ihor Hrynivetskiy and Eduardo Luna

The MediaLab Crew visits the RE:FORM SCHOOL Exhibit.
When it comes to my early art and education experiences I don’t remember doing much besides making Thanksgiving turkeys with finger-paint in 2nd grade. The RE:FORM SCHOOL exhibit held on Saturday, October 9 just might change that for public school kids.
The group exhibit took place inside the recently closed St. Patrick’s School in SoHo and featured music, art classes and artworks designed to motivate public energy toward true education reform.

Here I am interviewing event producer Yosi Sergent.
Producers Yosi Sergent and Apple Via shared their inspirations and goals for the exhibit with me. “We are hoping to bring awareness to problems in the public education system through artworks that evoke emotion and inspire viewers to look at things from a different perspective,” Sergent said. “Artists have a way of making a conversation have motion.” A second goal was for artists to lead the argument for arts education in schools. Via, the daughter of artist parents with a three-year-old son of her own, stressed: “It’s our duty as parents to be active participants and to make sure our children have strong cultural influences in the public education system.”

UAP Teaching Artist Monique Schubert leads a workshop on mobile-making.
My MediaLab colleagues and I also got the chance to attend a workshop led by Urban Arts Teaching Artist Monique Schubert. Ms. Schubert taught us how to build mobiles, which are like floating art in motion. It turns out that the creator of this art form, Alexander Calder, was not only an artist but a mechanical engineer who made mobiles with the help of math. In order for a mobile to be successful, it must balance out, and math is always involved when things need to be balanced. When I used math to balance the different components of my mobile, I understood why this workshop had been integrated into an event designed to bring art and education together. Clearly, the RE:FORM SCHOOL exhibit was well thought-out.
Best of all, the event was enjoyable for people of all ages.

MediaLab student Joshua Davis passes on the knowledge, teaching this inventive kid how to make a mobile.
One of the kids in our workshop requested colored tape to decorate his mobile. We had only been told to tape cut-outs to the wires, but this imaginative four-year-old came up with the idea of using the tape itself as a decoration. This moment made me think about how important it is to bring art to children at a young age--little kids really are the most creative and inventive.
I wish there had been more art programs when I was growing up. Who knows how creative I might have been if I had had more exposure to the arts than just finger-painting?
Writing down some final thoughts . . .
How about you? If you weren’t able to attend the RE:FORM SCHOOL exhibit, I hope this blog has inspired you. Do something today to support arts and education. Help our little brothers and sisters explore their creative sides!

NBC Studios Hosts the MediaLab Crew for Career Day
05 Oct 2010, 7:20 PM by Elizabeth Rodd, Urban Arts MediaLab
Story by Jemima Osea-Asante

Last Thursday, Urban Arts Partnership took the MediaLab crew on an educational and rewarding trip to NBC Studios. It felt like we were heading off to a different country as we waited in line to get our IDs at the front desk, but Director of Community Affairs Ofelia Castiblanco graciously welcomed us and made us feel right at home. Over lunch, she showed us an introductory clip about NBC’s new channel New York Non Stop (or channel 161, if you have Time Warner).
After lunch, Ofelia and her team led us on a tour of the control rooms, where we watched a live weather forecast and met several friendly production members. According to the people behind the scenes, you live your life in seconds in the news business--trying to fill three minutes can feel like a lifetime!

On the set, some of us were camera shy while others loved it.
Next we had the opportunity to record a news report in front of a green screen. When my turn came up I immediately froze and couldn't say a word. I hope I won’t ever have to do that again! I'd prefer to stay behind the scenes.
After that, we went on to meet news reporters, producers and camera people. Every one of them told us how being a part of the industry was a 24/7 job and how following through is incredibly important at NBC. We learned that some careers in media are steadier than others. For example, a news reporter might switch stations several times over the course of his or her career while a cameraperson might work at the same station through retirement. We also learned more about the different skills a person must master to do these jobs. John, a cameraman who has been working with NBC for 25 years, explained how important it is for someone in his position to stay updated on new technology, to move quickly and be steady on his or her feet.

Student filmmaker Robert Matos practices with a professional camera.
It was so refreshing to get advice from the people who do these jobs every day! The media business is exciting and ever-changing. Reporters come into work not knowing what stories they will cover that day, cameramen come in not knowing what scene they will shoot, and production crews have to work in the moment to put out a good show. It takes a lot of work but it must be rewarding when the program is finally broadcast.
Everyone from Urban Arts was impressed with the people at NBC, but it turns out that the people at NBC were equally impressed with us! In the words of intern Melissa Herran: “You guys were incredibly engaged and mature. It’s fantastic that people this young can be so dedicated to something they enjoy, despite the many distractions there are today.”
On behalf of my colleagues from MediaLab and everyone at Urban Arts, I would like to thank the people at NBC Studios for hosting this very informative Career Day!

Group shot! Thank you to our hosts at NBC Studios!
And for those of you interested in the television business, you should know that NBC receives about 75-100 intern applications per year, so getting a job there will be tough. My advice is to make yourself stand out from the crowd. They usually look for well-rounded college juniors or motivated seniors who are professional and specific about the position they want. And, of course, sending a thank you note won’t hurt either.
- Parent Workshops at PS 48M
- Experimental Videos at MS 258 Community Action School
- Happy New Year and PS 40 has an I Teach I Learn
- PS 48Q's animation class
- Building Community through Public Art Making at MSAP
- IS 528 Holiday Share
- PS 90 Holiday Preparations
- Life Stories at Stick Fly
- PS 112 Holiday Share
- Winter Showcase at Brandeis High School































