Mattel Day of Creativity

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Mattel believes in the power of creative play. UAP uses the arts as a creative pathway to engage students as life-long learners. Sharing core values is a corner stone for the growth of any relationship and Mattel and Urban Arts have begun to build the foundation for what will surely be an enduring and meaningful partnership. Last semester we began working closely with Mattel’s corporate responsibility program to create volunteer opportunities for employees at their El Segundo, CA headquarters.

Urban Arts placed over fifty Mattel volunteers in eight classrooms at two LAUSD Title 1 schools for ten weeks to impact over three hundred and twenty students.

The unique opportunities we created for Mattel allow the volunteers to interact with our programs at various levels of commitment, with the most involved employees visiting classes every week to help students develop, produce and present their projects.

One highlight of the program is the “Mattel Day of Creativity” – a chance for Mattel team members to collaborate with students, teaching artists and teachers to take on a creative art making challenge.  For their Day of Creativity at Elizabeth Learning Center, Mattel’s engineering team worked with 80 sophomores from the Technology Academy to design, build and program robots in about four hours. Everyone had a blast! Students gained team work, programming and functional design skills.  Mattel employees got the opportunity to mentor and engage with students as well as expose them to creative career potentials in the fields of art and technology. The challenge really put everyone’s creative thinking skills to the test. In the end, all thirteen teams presented and demonstrated their one of a kind, functioning robots to an applauding audience.

We eagerly look forward to facilitating more activities with Mattel this upcoming semester as we continue to foster relationships between volunteers and students.

This spring we’re planning an awesome field trip to Mattel headquarters where students will see first hand the design and production process of Mattel products. It’s basically a magic workshop where ideas turn into toys . . . if that’s not motivation to stay in school and develop your creative thinking and technology skills, we don’t know what is.